Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196EC4
RGB
25, 110, 196
HSL
210, 77%, 43%
HSB
210, 87%, 77%
CMYK
87, 44, 0, 23
LAB
45, 1, -53
LCH
45, 53, 271
OKLCH
0.54, 0.15, 253
XYZ
16, 15, 54
LUV
45, -25, -77
HWB
210, 10%, 23%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.