Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
196FE9
RGB
25, 111, 233
HSL
215, 83%, 51%
HSB
215, 89%, 91%
CMYK
89, 52, 0, 9
LAB
48, 12, -70
LCH
48, 71, 280
OKLCH
0.57, 0.20, 259
XYZ
21, 17, 79
LUV
48, -24, -103
HWB
215, 10%, 9%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.