Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1973E4
RGB
25, 115, 228
HSL
213, 80%, 50%
HSB
213, 89%, 89%
CMYK
89, 50, 0, 11
LAB
49, 8, -66
LCH
49, 66, 277
OKLCH
0.57, 0.19, 257
XYZ
21, 18, 76
LUV
49, -25, -98
HWB
213, 10%, 11%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.