Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1975B2
RGB
25, 117, 178
HSL
204, 75%, 40%
HSB
204, 86%, 70%
CMYK
86, 34, 0, 30
LAB
47, -9, -40
LCH
47, 41, 257
OKLCH
0.54, 0.12, 244
XYZ
15, 16, 44
LUV
47, -28, -58
HWB
204, 10%, 30%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.