Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1979F4
RGB
25, 121, 244
HSL
214, 91%, 53%
HSB
214, 90%, 96%
CMYK
90, 50, 0, 4
LAB
51, 10, -70
LCH
51, 71, 278
OKLCH
0.59, 0.20, 258
XYZ
24, 20, 88
LUV
51, -26, -106
HWB
214, 10%, 4%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.