Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197ABA
RGB
25, 122, 186
HSL
204, 76%, 41%
HSB
204, 87%, 73%
CMYK
87, 34, 0, 27
LAB
48, -9, -42
LCH
48, 43, 258
OKLCH
0.56, 0.13, 244
XYZ
16, 18, 49
LUV
48, -29, -61
HWB
204, 10%, 27%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.