Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197CD8
RGB
25, 124, 216
HSL
209, 79%, 47%
HSB
209, 88%, 85%
CMYK
88, 43, 0, 15
LAB
50, -1, -56
LCH
50, 56, 269
OKLCH
0.58, 0.16, 252
XYZ
20, 20, 68
LUV
50, -28, -84
HWB
209, 10%, 15%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.