Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197CDB
RGB
25, 124, 219
HSL
209, 80%, 48%
HSB
209, 89%, 86%
CMYK
89, 43, 0, 14
LAB
51, 0, -57
LCH
51, 57, 270
OKLCH
0.58, 0.17, 253
XYZ
20, 20, 70
LUV
51, -28, -86
HWB
209, 10%, 14%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.