Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
197DC0
RGB
25, 125, 192
HSL
204, 77%, 43%
HSB
204, 87%, 75%
CMYK
87, 35, 0, 25
LAB
50, -9, -43
LCH
50, 44, 258
OKLCH
0.57, 0.13, 245
XYZ
17, 19, 53
LUV
50, -30, -64
HWB
204, 10%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.