Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1981C6
RGB
25, 129, 198
HSL
204, 78%, 44%
HSB
204, 87%, 78%
CMYK
87, 35, 0, 22
LAB
51, -9, -45
LCH
51, 45, 258
OKLCH
0.58, 0.14, 245
XYZ
18, 20, 56
LUV
51, -31, -66
HWB
204, 10%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.