Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1981CA
RGB
25, 129, 202
HSL
205, 78%, 45%
HSB
205, 88%, 79%
CMYK
88, 36, 0, 21
LAB
51, -8, -47
LCH
51, 47, 260
OKLCH
0.58, 0.14, 246
XYZ
19, 20, 59
LUV
51, -31, -69
HWB
205, 10%, 21%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.