Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1986D1
RGB
25, 134, 209
HSL
204, 79%, 46%
HSB
204, 88%, 82%
CMYK
88, 36, 0, 18
LAB
53, -8, -48
LCH
53, 48, 260
OKLCH
0.60, 0.15, 246
XYZ
20, 22, 63
LUV
53, -32, -71
HWB
204, 10%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.