Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1986E8
RGB
25, 134, 232
HSL
208, 82%, 50%
HSB
208, 89%, 91%
CMYK
89, 42, 0, 9
LAB
54, -1, -59
LCH
54, 59, 269
OKLCH
0.61, 0.17, 252
XYZ
23, 23, 80
LUV
54, -31, -89
HWB
208, 10%, 9%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.