Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1986EF
RGB
25, 134, 239
HSL
209, 87%, 52%
HSB
209, 90%, 94%
CMYK
90, 44, 0, 6
LAB
55, 1, -62
LCH
55, 62, 271
OKLCH
0.62, 0.18, 253
XYZ
25, 23, 85
LUV
55, -30, -95
HWB
209, 10%, 6%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.