Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
198FE4
RGB
25, 143, 228
HSL
205, 80%, 50%
HSB
205, 89%, 89%
CMYK
89, 37, 0, 11
LAB
57, -7, -53
LCH
57, 53, 262
OKLCH
0.63, 0.16, 247
XYZ
24, 25, 77
LUV
57, -34, -80
HWB
205, 10%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.