Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1995D2
RGB
25, 149, 210
HSL
200, 79%, 46%
HSB
200, 88%, 82%
CMYK
88, 29, 0, 18
LAB
58, -16, -41
LCH
58, 44, 249
OKLCH
0.64, 0.13, 238
XYZ
23, 26, 65
LUV
58, -37, -61
HWB
200, 10%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.