Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
199AF3
RGB
25, 154, 243
HSL
204, 90%, 53%
HSB
204, 90%, 95%
CMYK
90, 37, 0, 5
LAB
61, -9, -55
LCH
61, 55, 261
OKLCH
0.67, 0.17, 247
XYZ
28, 30, 89
LUV
61, -36, -84
HWB
204, 10%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.