Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
199DF4
RGB
25, 157, 244
HSL
204, 91%, 53%
HSB
204, 90%, 96%
CMYK
90, 36, 0, 4
LAB
62, -10, -54
LCH
62, 55, 260
OKLCH
0.67, 0.16, 246
XYZ
29, 31, 90
LUV
62, -37, -83
HWB
204, 10%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.