Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
199ED8
RGB
25, 158, 216
HSL
198, 79%, 47%
HSB
198, 88%, 85%
CMYK
88, 27, 0, 15
LAB
61, -19, -40
LCH
61, 44, 245
OKLCH
0.66, 0.13, 235
XYZ
25, 30, 69
LUV
61, -40, -59
HWB
198, 10%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.