Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A2C45
RGB
26, 44, 69
HSL
215, 45%, 19%
HSB
215, 62%, 27%
CMYK
62, 36, 0, 73
LAB
17, -1, -18
LCH
17, 18, 267
OKLCH
0.29, 0.05, 257
XYZ
2, 2, 6
LUV
17, -7, -19
HWB
215, 10%, 73%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.