Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A405C
RGB
26, 64, 92
HSL
205, 56%, 23%
HSB
205, 72%, 36%
CMYK
72, 30, 0, 64
LAB
25, -6, -21
LCH
25, 22, 254
OKLCH
0.36, 0.07, 243
XYZ
4, 5, 11
LUV
25, -13, -25
HWB
205, 10%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.