Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A455E
RGB
26, 69, 94
HSL
202, 57%, 24%
HSB
202, 72%, 37%
CMYK
72, 27, 0, 63
LAB
27, -8, -20
LCH
27, 21, 247
OKLCH
0.37, 0.06, 238
XYZ
5, 5, 11
LUV
27, -15, -23
HWB
202, 10%, 63%
Pantone
5467 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.