Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A4E7B
RGB
26, 78, 123
HSL
208, 65%, 29%
HSB
208, 79%, 48%
CMYK
79, 37, 0, 52
LAB
32, -4, -31
LCH
32, 31, 262
OKLCH
0.41, 0.09, 248
XYZ
7, 7, 20
LUV
32, -17, -40
HWB
208, 10%, 52%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.