Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A5282
RGB
26, 82, 130
HSL
208, 67%, 31%
HSB
208, 80%, 51%
CMYK
80, 37, 0, 49
LAB
33, -5, -33
LCH
33, 33, 262
OKLCH
0.43, 0.10, 248
XYZ
7, 8, 22
LUV
33, -18, -43
HWB
208, 10%, 49%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.