Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A53A1
RGB
26, 83, 161
HSL
215, 72%, 37%
HSB
215, 84%, 63%
CMYK
84, 48, 0, 37
LAB
35, 5, -48
LCH
35, 49, 276
OKLCH
0.45, 0.14, 258
XYZ
10, 9, 35
LUV
35, -17, -66
HWB
215, 10%, 37%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.