Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A557C
RGB
26, 85, 124
HSL
204, 65%, 29%
HSB
204, 79%, 49%
CMYK
79, 31, 0, 51
LAB
34, -8, -28
LCH
34, 29, 254
OKLCH
0.43, 0.09, 242
XYZ
7, 8, 20
LUV
34, -20, -36
HWB
204, 10%, 51%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.