Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A6774
RGB
26, 103, 116
HSL
189, 63%, 28%
HSB
189, 78%, 45%
CMYK
78, 11, 0, 55
LAB
40, -20, -14
LCH
40, 25, 216
OKLCH
0.47, 0.07, 212
XYZ
8, 11, 18
LUV
40, -27, -17
HWB
189, 10%, 55%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.