Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A6797
RGB
26, 103, 151
HSL
203, 71%, 35%
HSB
203, 83%, 59%
CMYK
83, 32, 0, 41
LAB
41, -10, -33
LCH
41, 35, 254
OKLCH
0.49, 0.10, 242
XYZ
11, 12, 31
LUV
41, -25, -46
HWB
203, 10%, 41%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.