Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1A77EC
RGB
26, 119, 236
HSL
213, 85%, 51%
HSB
213, 89%, 93%
CMYK
89, 50, 0, 7
LAB
50, 9, -67
LCH
50, 68, 277
OKLCH
0.59, 0.20, 257
XYZ
22, 19, 82
LUV
50, -26, -101
HWB
213, 10%, 7%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.