Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B375D
RGB
27, 55, 93
HSL
215, 55%, 24%
HSB
215, 71%, 36%
CMYK
71, 41, 0, 64
LAB
22, 0, -26
LCH
22, 26, 270
OKLCH
0.34, 0.08, 257
XYZ
4, 4, 11
LUV
22, -10, -30
HWB
215, 11%, 64%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.