Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B3760
RGB
27, 55, 96
HSL
216, 56%, 24%
HSB
216, 72%, 38%
CMYK
72, 43, 0, 62
LAB
23, 1, -28
LCH
23, 28, 272
OKLCH
0.34, 0.08, 258
XYZ
4, 4, 12
LUV
23, -10, -33
HWB
216, 11%, 62%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.