Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
5D7DAB
RGB
93, 125, 171
HSL
215, 32%, 52%
HSB
215, 46%, 67%
CMYK
46, 27, 0, 33
LAB
51, -2, -28
LCH
51, 29, 266
OKLCH
0.58, 0.08, 257
XYZ
19, 20, 41
LUV
51, -16, -42
HWB
215, 36%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.