Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B4075
RGB
27, 64, 117
HSL
215, 63%, 28%
HSB
215, 77%, 46%
CMYK
77, 45, 0, 54
LAB
27, 2, -35
LCH
27, 35, 274
OKLCH
0.37, 0.10, 258
XYZ
5, 5, 18
LUV
27, -13, -43
HWB
215, 11%, 54%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.