Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B4858
RGB
27, 72, 88
HSL
196, 53%, 23%
HSB
196, 69%, 35%
CMYK
69, 18, 0, 65
LAB
28, -12, -14
LCH
28, 19, 231
OKLCH
0.38, 0.06, 225
XYZ
5, 6, 10
LUV
28, -16, -16
HWB
196, 11%, 65%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.