Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B67B7
RGB
27, 103, 183
HSL
211, 74%, 41%
HSB
211, 85%, 72%
CMYK
85, 44, 0, 28
LAB
43, 1, -50
LCH
43, 50, 271
OKLCH
0.51, 0.15, 254
XYZ
14, 13, 47
LUV
43, -23, -71
HWB
211, 11%, 28%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.