Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B71CD
RGB
27, 113, 205
HSL
211, 77%, 45%
HSB
211, 87%, 80%
CMYK
87, 45, 0, 20
LAB
47, 2, -56
LCH
47, 56, 272
OKLCH
0.55, 0.16, 254
XYZ
17, 16, 60
LUV
47, -25, -82
HWB
211, 11%, 20%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.