Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1B74B8
RGB
27, 116, 184
HSL
206, 74%, 41%
HSB
206, 85%, 72%
CMYK
85, 37, 0, 28
LAB
47, -6, -44
LCH
47, 44, 262
OKLCH
0.54, 0.13, 247
XYZ
15, 16, 48
LUV
47, -27, -64
HWB
206, 11%, 28%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.