Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1BB2F4
RGB
27, 178, 244
HSL
198, 91%, 53%
HSB
198, 89%, 96%
CMYK
89, 27, 0, 4
LAB
68, -20, -44
LCH
68, 48, 245
OKLCH
0.72, 0.15, 235
XYZ
33, 39, 91
LUV
68, -44, -67
HWB
198, 11%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.