Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1C3151
RGB
28, 49, 81
HSL
216, 49%, 21%
HSB
216, 65%, 32%
CMYK
65, 40, 0, 68
LAB
20, 0, -22
LCH
20, 22, 271
OKLCH
0.31, 0.06, 259
XYZ
3, 3, 8
LUV
20, -8, -25
HWB
216, 11%, 68%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.