Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1C64BF
RGB
28, 100, 191
HSL
213, 74%, 43%
HSB
213, 85%, 75%
CMYK
85, 48, 0, 25
LAB
42, 5, -55
LCH
42, 55, 275
OKLCH
0.51, 0.16, 257
XYZ
14, 13, 51
LUV
42, -22, -79
HWB
213, 11%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.