Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1CA1DF
RGB
28, 161, 223
HSL
199, 78%, 49%
HSB
199, 87%, 87%
CMYK
87, 28, 0, 13
LAB
62, -18, -42
LCH
62, 45, 247
OKLCH
0.67, 0.14, 236
XYZ
27, 31, 74
LUV
62, -40, -63
HWB
199, 11%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.