Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1CA2E5
RGB
28, 162, 229
HSL
200, 79%, 50%
HSB
200, 88%, 90%
CMYK
88, 29, 0, 10
LAB
62, -17, -44
LCH
62, 47, 249
OKLCH
0.68, 0.14, 238
XYZ
28, 32, 79
LUV
62, -40, -67
HWB
200, 11%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.