Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D334D
RGB
29, 51, 77
HSL
213, 45%, 21%
HSB
213, 62%, 30%
CMYK
62, 34, 0, 70
LAB
20, -2, -19
LCH
20, 19, 264
OKLCH
0.32, 0.05, 254
XYZ
3, 3, 7
LUV
20, -8, -21
HWB
213, 11%, 70%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.