Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D476A
RGB
29, 71, 106
HSL
207, 57%, 26%
HSB
207, 73%, 42%
CMYK
73, 33, 0, 58
LAB
29, -5, -25
LCH
29, 26, 258
OKLCH
0.39, 0.08, 247
XYZ
5, 6, 14
LUV
29, -15, -31
HWB
207, 11%, 58%
Pantone
534 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.