Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D528D
RGB
29, 82, 141
HSL
212, 66%, 33%
HSB
212, 79%, 55%
CMYK
79, 42, 0, 45
LAB
34, -1, -38
LCH
34, 38, 269
OKLCH
0.44, 0.11, 254
XYZ
8, 8, 26
LUV
34, -17, -52
HWB
212, 11%, 45%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.