Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D62BF
RGB
29, 98, 191
HSL
214, 74%, 43%
HSB
214, 85%, 75%
CMYK
85, 49, 0, 25
LAB
42, 6, -56
LCH
42, 56, 277
OKLCH
0.51, 0.16, 258
XYZ
14, 13, 51
LUV
42, -21, -80
HWB
214, 11%, 25%
Pantone
541 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.