Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D6AA3
RGB
29, 106, 163
HSL
206, 70%, 38%
HSB
206, 82%, 64%
CMYK
82, 35, 0, 36
LAB
42, -7, -38
LCH
42, 39, 259
OKLCH
0.51, 0.12, 246
XYZ
12, 13, 37
LUV
42, -25, -54
HWB
206, 11%, 36%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.