Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D72AB
RGB
29, 114, 171
HSL
204, 71%, 39%
HSB
204, 83%, 67%
CMYK
83, 33, 0, 33
LAB
45, -9, -38
LCH
45, 39, 256
OKLCH
0.53, 0.12, 244
XYZ
14, 15, 41
LUV
45, -27, -54
HWB
204, 11%, 33%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.