Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D78EA
RGB
29, 120, 234
HSL
213, 83%, 52%
HSB
213, 88%, 92%
CMYK
88, 49, 0, 8
LAB
50, 8, -66
LCH
50, 66, 277
OKLCH
0.59, 0.19, 257
XYZ
22, 20, 80
LUV
50, -26, -99
HWB
213, 11%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.