Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
1D7CBF
RGB
29, 124, 191
HSL
205, 74%, 43%
HSB
205, 85%, 75%
CMYK
85, 35, 0, 25
LAB
49, -8, -43
LCH
49, 44, 259
OKLCH
0.57, 0.13, 246
XYZ
17, 18, 52
LUV
49, -29, -64
HWB
205, 11%, 25%
Pantone
316 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.